JioHotstar Scores Big: India-England Test Series Shatters Streaming Records, WTC Final Draws Massive Audience

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The first Test match between India and England at Headingley in July 2025 has smashed streaming records on JioHotstar, captivating a staggering 89.1 million viewers. The match also accumulated an impressive 13.7 billion minutes of watch time. This inaugural match marked the commencement of India's five-match Test series under the leadership of the new captain, Shubman Gill, signaling the beginning of the WTC 2025-27 cycle for both competing nations.

The highly anticipated second Test of the series is scheduled to commence on July 2 in Birmingham. The remaining four matches are projected to continue setting new benchmarks for digital sports consumption.

The ICC World Test Championship Final 2025, which pitted South Africa against Australia, also reached remarkable levels of viewership. The match, which culminated in South Africa clinching their first ICC title, emerged as the most-watched Non-India Test match on linear TV, amassing 2.95 billion minutes of watch time and drawing in 47 million viewers.

On JioHotstar, the WTC Final 2025 attracted 41.4 million viewers, establishing a new record for a Non-India Test match broadcasted on the platform. This impressive viewership surpassed the previous record set by the India vs Australia WTC Final in 2023.

The dawn of a new era in Indian cricket, spearheaded by Shubman Gill's captaincy and a rejuvenated approach to Test cricket, has demonstrably sparked robust viewer engagement across various digital platforms. As the series against England progresses, the remaining matches hold the potential to shatter even more streaming records.

Data for this article is sourced from BARC, utilizing TVR metrics: M15+ AB Urban and Rest: 2 + U + R All India demographics.